About me

Hi, my name is Jon. I'm a writer and creative with a love of film photography, football and a terrible taste in music.

I got into copywriting during my time at University. Journalism didn't interest me as much as writing ads, video scripts and product descriptions.

Next, I was learning more about what makes people tick, writing a little text on websites here and there. Soon after this I was understanding search demand and how helping users answer their questions online can do so much for brands. It was here I began working with UX teams, and then I found my way into one. The rest is history, and now my passion.

I love how much value a few words can bring to businesses and customers and I work hard to ensure that my craft is a valuable contribution to both.

Brands I've worked with during my career include:
Nestle - UBER - Air NZ - Vodafone - Booking.com

Skills

UX Writing:

Using simple, helpful language and psychology to improve digital experiences for users.

SEO:

Analysing search demand and user intent to generate useful content.

Content Strategy:

Planning, prioritising and creating content with the audience in mind.

Information Architecture:

Structuring and organising information in a way that feels natural.

Messaging:
Defining and creating key messaging, value propositions and messaging hierarchies.